The Conference Takes Three Days. The Effect Lasts Three Weeks.
I have attended a lot of strategy retreats. Great hotels, good dinners, engaged people. And results that gradually fade away within a few weeks of returning to the…
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Arnstein Larsen — arnsteinlarsen.no
Clear direction. Real progress.
Arnstein Larsen — Advisor & Board Candidate
About Arnstein
Advisor & Board Candidate
I am the CEO and owner of LAKI — a consulting and advisory firm that helps organizations move from strategy to action. Through years of experience as an entrepreneur, executive and board member, I have developed deep expertise in strategy, business development and organizational leadership.
As chairman of the board at Primafon AS and board member and CEO of JSAN Consulting AS, I work across industries and company stages. My core belief: strategy without execution is just wishful thinking. I call the gap between knowing and doing the Direction Gap.
Primafon AS
Chairman
Mar 2026 – now
JSAN Consulting AS
CEO / Board member
May 2022 – now
LAKI AS
Advisor / Owner
May 2016 – now
Free resource
The Direction Gap Workbook
Practical tools to close the gap between strategy and action.
- A framework to identify your own direction gap
- Concrete exercises and reflection questions
- Tools to create clear priorities and momentum
- Designed for leaders, investors and ambitious professionals
- Companion workbook to the bestselling guide
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Insights
Thoughts on leadership and direction
Articles, reflections and perspectives from life as an investor and board member.
The Direction Gap
The direction gap is the distance between what an organisation says it’s going to do, and what it actually does. It’s not about bad employees or incompetent leadership.…
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