I help organizations move from strategy to action. As an advisor and board candidate, I combine broad operational experience with strategic perspective — and I’m passionate about making a real difference for the organizations and people I work with.
What I Do
Through my company LAKI, I work with strategy, leadership, and organizational development. I work closely with management teams and boards to identify and close what I call “the direction gap” — the gap between where an organization wants to be and where it’s actually heading.
I serve as Chairman of the Board of Primafon AS, a Norwegian telecommunications company. As board member and CEO of JSAN Consulting AS, I provide strategic advisory services across industries.
Board Experience
Good board work is about more than following rules and approving accounts. It’s about asking the right questions, constructively challenging management, and ensuring the company is actually moving in the right direction.
Through my board roles, I’ve seen that most challenges an organization faces can be traced back to one fundamental problem: strategy and ownership becoming two separate things.
A good strategy without genuine ownership is not a good strategy — it’s a document that gathers dust.
I’m available as a board candidate for companies seeking an active and engaged board representative with experience in technology, advisory services, and operational leadership.
Background
I’ve spent most of my career at the intersection of technology and business development.
I co-founded and built Nettmaker, a web agency that grew to become one of Norway’s leading WordPress specialists. Over many years as co-owner and operational leader, we helped hundreds of Norwegian businesses with digital solutions and web strategy.
Before Nettmaker, I worked at Metronet, where I built solid competence in network infrastructure and digital technology — and where I met many of the people who have had the greatest professional influence on me.
My career has taught me one thing above all else: good results always come down to people. Technology and strategy are tools — it’s the people who create the results.
The Direction Gap
In 2026, I published The Direction Gap — a practical book and framework for leaders and organizations that want to close the gap between strategy and execution.
The framework is built around three levels of alignment every organization needs: a clear understanding of where you are now, what the strategy actually means, and what that specifically means for each person in the organization. When any of these levels is missing, the direction gap appears.
Read more about the book and download a free guide →
Values
Honesty over comfort
The best conversations I’ve had with leaders and boards are the ones where we dared to say what no one else would.
Ownership over participation
A good strategy that isn’t translated into concrete action at the individual level is not a good strategy.
Helping others
Helping others is the most meaningful thing one can do — whether as an advisor, a board member, or a fellow human being.
Get in Touch
I’m available for board candidacies, advisory assignments, and professional conversations.